The group fitness landscape in Australia is evolving—and fast. From infrared classes to boutique studios and app-based training, there’s one model that’s consistently outperforming the rest: franchise gyms. With strong branding, consistent service delivery, and scalable business models, franchise gyms are rapidly becoming the go-to option for Australians seeking results, convenience, and community.
But what’s really behind this rise? And are franchise gyms genuinely the future of fitness in Australia? Let’s explore the data, the drivers, and the movement.
Over the last decade, Australia has seen a boom in franchise fitness brands. Think F45, Anytime Fitness, and Body Fit Training—all household names now with hundreds of locations.
According to IBISWorld, gym and fitness franchise revenue in Australia exceeded $3 billion in 2023, and projections suggest continued growth. The appeal? A proven model that balances business consistency with member experience.
Franchise gyms offer predictability—a big plus for consumers. Members know they can expect clean facilities, qualified coaches, and effective programming, whether they’re in Sydney or Brisbane.
The success of franchise gyms isn’t by chance. It’s based on understanding what modern members want:
Combine this with flexible memberships and national access, and it’s easy to see why franchise gyms top the list when people search for a local fitness solution.
A key advantage of franchise gyms is program design. Unlike independent gyms, franchises roll out standardised training systems that are results-focused and well-tested.
Take Joy In Movement (J.I.M), for example. Their Infrared Workouts are structured for performance and wellness, offering scalable routines suitable for all bodies. The science-backed approach, paired with signature infrared technology, delivers better recovery and more energy.
Franchise gyms like J.I.M don’t just deliver workouts—they deliver systems. And that reliability is why consumers are buying in.
Franchise gyms often outperform traditional gyms in areas that matter most:
J.I.M, for instance, builds its member journey around empowerment and motivation. Whether it’s a first-timer or a long-time member, the experience is streamlined, energising, and inclusive. Just look at the Reviews.
This level of consistency simply isn’t guaranteed in standalone fitness studios.
It’s not just members benefiting from the franchise gym model—it’s also entrepreneurs. As more people seek purpose-driven investments with strong ROI, fitness franchising has become an attractive option.
Franchise gyms offer:
With options like Own a J.I.M, fitness lovers can turn their passion into ownership. The scalability and community-focused model offer something more than just a business—it’s a movement.
One reason franchise gyms continue to gain traction is accessibility. With dozens of locations across urban and regional areas, they make it easier for people to join—and stay—consistent.
Through Joy In Movement’s Find a J.I.M tool, members can locate their nearest studio and start training without a long commute. This hyper-local approach, powered by a national brand, is key to member retention.
According to data from global franchise chains, retention rates for franchise gym members average 70% or more—well above the industry average.
Why? Because consistency breeds habit. Members know what they’re getting and feel part of something bigger. With engaging formats, constant innovation, and uplifting coaching, franchise gyms are keeping Aussies moving year-round.
J.I.M’s uplifting coaching model and holistic approach result in high return visits and glowing member feedback. This is what modern group fitness looks like.
Not necessarily. There will always be room for unique, local offerings that appeal to niche audiences. But the franchise model offers something independents struggle to match: infrastructure.
For those seeking scale, support, and a brand ecosystem that drives growth, franchise gyms are the clear front-runner. As more Australians prioritise convenience, consistency, and community, the appeal will only grow.
Franchise gyms aren’t just riding the wave—they’re setting the pace.
Franchise gyms are expanding beyond fitness. Many now position themselves as full-spectrum wellness brands. From recovery lounges and cold plunge tanks to mindfulness apps and nutrition coaching, the evolution is rapid.
J.I.M is leading this wave with its focus on infrared therapy and holistic lifestyle programming. This integration of fitness and recovery is helping members create sustainable routines with real impact. And it’s giving franchise gyms an edge in the increasingly wellness-savvy Australian market.
Another reason franchise gyms are thriving is their embrace of technology. Many now offer hybrid options—combining in-person sessions with digital platforms, video workouts, and remote coaching.
During the pandemic, these models proved essential. And they’ve stuck around. With this infrastructure in place, franchise gyms can reach more people, more often, on their terms.
J.I.M’s hybrid offerings allow members to stay consistent even when travelling or working from home, without losing momentum or connection.
One often overlooked aspect of franchise gyms is the sense of belonging they cultivate. Members are not only part of a local studio—they’re part of something bigger.
This national or even global identity helps build loyalty and pride. J.I.M’s community culture is woven into every touchpoint—from onboarding emails to in-session rituals. This emotional connection fosters accountability and encourages members to keep showing up.
Franchise gyms are leading the charge in professionalising the fitness industry. With standardised operations, better pay structures, career pathways for trainers, and advanced certification systems, they’re elevating industry norms.
This benefits not only the member experience, but the health and sustainability of the sector as a whole.
The data is in, and the movement is growing. Franchise gyms are leading the charge in reshaping the group fitness experience across Australia.
Whether you’re looking for a consistent, empowering place to train or exploring opportunities to Own a J.I.M, the franchise model is redefining what it means to be part of a fitness community.
Find a J.I.M near you, explore the Infrared Benefits, or visit the Homepage to take the first step toward group fitness that delivers.
