With so many options available today, choosing the right gym can feel overwhelming. You’ve probably typed “gyms near me” into Google only to be met with a long list of franchise gyms, boutique studios, community centres, and PT-run spaces—all promising great results.
So, what’s the real difference between franchise gyms and independent studios? And more importantly, which is better suited to your personal fitness goals?
In this blog, we explore the pros and cons of both models and highlight how franchise gyms—especially modern concepts like Joy In Movement (J.I.M)—are transforming the wellness experience across Australia.
Franchise gyms operate under a larger brand name, delivering a consistent experience across multiple locations. While each site may be independently owned, franchisees follow an established system, training methodology, and brand identity.
Well-known for their professionalism, structure, and brand trust, franchise gyms provide:
Joy In Movement is a great example. As a growing fitness franchise in Australia, J.I.M offers a unique combination of infrared workouts, community-driven programming, and franchisee support.
One of the biggest benefits of franchise gyms is knowing what to expect. Whether you’re in Brisbane, Sydney, or a regional town, a franchise location offers consistent service, class structure, and cleanliness. This can be particularly valuable for members who travel frequently or like routine.
Because franchise gyms follow a central model, the programming is often science-backed and professionally developed. At J.I.M, for example, all classes are designed with a focus on functional fitness and wellness enhancement—integrating recovery and strength into every session.
Members benefit from:
Despite the corporate structure, many franchise gyms build powerful communities. With member events, social support, and instructor consistency, these spaces foster friendships and accountability.
Take a look at our J.I.M reviews to see how meaningful this community experience is for so many Australians.
Independent fitness studios are usually created and managed by personal trainers or entrepreneurs. They bring a unique personality to their space and often focus on niche training styles like CrossFit, Pilates, boxing, or strength and conditioning.
Because independent studios don’t answer to a brand, they can create completely custom programming. This flexibility can lead to very innovative workouts and tight-knit communities—but can also vary greatly in quality.
Many people are drawn to independent studios because of the strong personal relationships with the owner or trainer. If you’re seeking a hands-on, bespoke approach, this model may appeal to you.
That said, it often depends on the individual running the studio—making your experience more variable and reliant on that person’s availability and business stability.
When choosing between franchise gyms and independent studios, the decision really comes down to your personal goals, learning style, and motivation.
Explore the J.I.M difference through our about page.
There’s no “one-size-fits-all” when it comes to fitness—but for many people, the versatility and wellness integration offered by franchise gyms delivers more value and better results in the long run.
Joy In Movement is redefining what a franchise gym can be. Rather than just providing workouts, we offer a holistic wellness experience focused on sustainable health.
You won’t find treadmills stacked wall-to-wall or generic programming. Every J.I.M session is designed to restore, strengthen, and support your long-term health.
With rising demand for results-driven, convenient, and lifestyle-friendly workouts, franchise gyms have positioned themselves as leaders in the fitness space. They’re:
Interested in owning your own studio? Explore the Own a J.I.M opportunity and turn your passion into a purpose-filled business.
Whether you’re comparing franchise gyms or checking out an independent studio, use these questions to guide your decision:
Remember, the best gym isn’t the flashiest—it’s the one that keeps you coming back.
If you’re searching for a gym that blends the personal feel of a boutique studio with the trusted structure of franchise gyms, Joy In Movement delivers both.
With locations across Australia and a passionate member base, J.I.M is where wellness, science, and joy come together.
Whether you’re joining as a member or looking to bring J.I.M to your community, we’re here to support you every step of the way.
Find your nearest J.I.M or explore how you can own a J.I.M studio.
